![]() The data comes under the Content Report, then Events. Event Tracking works through passing the following information to Google Analytics: Category, Action, Label and Value There is one other field that can be used in the code, non-interaction, but this does not pass any additional data, so we’ll come back to it later.Īlso, you don’t need to include a tag saying which page the Event happened on, as this is captured through the standard trackPageview functionality. With just a small amount of extra code, you can start collecting data on a whole host of additional activities that happen on your website which cannot be tracked with the standard Google Analytics code.įrom clicks on buttons or links, to how much of a form was filled in and even organic keyword rank data! The data is also completely custom to you – you get to choose 4 pieces of information to pass into Google Analytics, specific to each activity. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. ![]() ![]() Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |